With over 20 years in the events and activation industry, Azan has worked through every layer of production—from on-ground crew to campaign strategy. His experience spans large-scale activations, manpower management, and full-spectrum production across sound, lighting, fabrication, and execution for brands including BMW, Audi, MINI, Lenovo, Samsung, and many more. as Production Director at Hardcore Solutions, Azan is known for being calm under pressure, relentlessly solution-driven, and uncompromising when it comes to efficiency, precision, and results.